Marketing - Proposition / Added value
About
same as Marketing - Solution ?
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.–
See also: wiki/Unique_selling_proposition
Articles Related
Metrics
Metrics that represent the value my users get from my product. Example:
| Company | Metric that represent value | Ideal frequency |
|---|---|---|
| Airbnb | Bookings / Stays | Annual |
| Active users | Daily/Monthly | |
| Gusto | Running employee payroll | By-weekly/Monthly |
| Lyft | Rides | Weekly/Monhtly |
| Checkr | Background checks | Daily/Houly |
| Stripe | Transactions | Daily/Hourly |